Giving your Shopify site a traffic boost does indeed bring in additional sales. While there are just a handful conversion optimization techniques that you can use, using these strategies will increase the amount of sales from your existing traffic flow.
Marketers are increasingly adopting new conversion optimization techniques as a substitute for pushing more traffic because they know very well boosting conversion is not as easy as building a Shopify store.
Using new techniques will undoubtedly bring in more traffic to your site, but you are quite likely to see the average conversion rates climb significantly as well.
Today in this post, you’ll unbox the best and most common techniques to optimize conversion rate on your Shopify store plus many other approaches that you can apply to make it work.
By determining how your targeted audience and customers are interacting with your Shopify shop while also making the necessary modifications to boost the amount of purchases generated from customers which can help businesses to increase their Shopify store conversion rate.
So without any further ado, let’s get started.
Well, there’s a certain method to calculate the conversion rate on Shopify. In other words, the sum of the purchases is divided by the total number of sessions. The usual ratio for conversion rate calculation assumes that most guests will require many sessions to make a purchase.
You are average relative to this benchmark, and 0.6% to 3.1% is the transformation rate of the average Shopify store. In terms of not meeting expectations, your conversion rate is 0.3%.
Conversion rate is easily calculated. To get an accurate estimate of the total number of visitors to your store’s landing page or site, all you need is to divide the total conversion number obtained in a particular time period by the total number of visitors that visited your page or site, and then multiply by 100 percent.
Once you understand how to do this calculation, the conversion rate of your Shopify store will surely increase.
The features of your online shop are designed to make the purchasing experience fantastic. If a sale is derailed by unanticipated expenses or a terrible checkout experience, it is as good as dead. The ultimate aim in regard to customer satisfaction should be to make the checkout procedure as visible to the customers as possible.
To enhance conversion rate, you must pay attention to three essential factors.
NeuroMarketing suggests that “if a reasonable colour does well then choosing a correct colour scheme can do wonders. Entrepreneurs, businesses, and major brands are always coming up with better ways to collect and analyse data on colours, and how to use that information to boost lead generation and revenue.
It may or may be not important, however the colour might symbolise the backdrop colour, text, or button.
Website load time relates to how soon someone who has entered the URL or tapped on a connection that takes them to your site can locate your website. It’s advised that loads are minimised to 3 seconds or less. You can increase your Google ranks by increasing the speed of your site.
Google will almost always show your material if your site loads in 3 seconds, while your competitor’s takes 9 seconds. Should you have found out that you have a medium-sized site, you must work to fix any prospective offenders to give your visitors a flawless customer experience.
Site navigation that is done effectively benefits both your SEO and your visitors. Ideal navigation reduces the search engine crawling required by search engines and permits your site visitors to discover exactly what they’re searching for.
The process of optimizing for mobile devices for all users on mobile devices is referred to as mobile optimization. Take advantage of Progressive Web Apps to develop eCommerce stores that are growth-oriented and intuitive. This can be implemented using Google Lighthouse Levels of performance being maintained at their optimal level.
Due to an increased number of alternatives available in the market, online buyers face greater difficulty than normal when choosing which retailer to patronise. You need to prove existing customers are loyal so that new customers trust you. This can be easily accomplished by adding the following on your store:
Ways to tell whether clients are satisfied with their items include text feedback, pictures, and videos. This, in addition to social applications such as Facebook, Instagram and YouTube, may also be translated.
Stores are more apt to become the go-to destination for an industry if they feature notable industry collaborations. By narrowing the market, this helps marketers establish a targeted niche, simplifying the target audience and your marketing efforts.
Personalization is as simple as pie when you have the appropriate consumer information. Personalization may be utilised to improve client retention, loyalty, and most crucially, to enhance conversion rates, regardless of the size of your customer base. There are a few creative approaches you may utilise to take advantage of personalised marketing.
Optimizing clients who have already visited your company’s website is part of personalised product suggestions. Browsing data may be analysed to provide relevant content to the user.
Personalized emails can help you achieve a higher percentage of conversion and make a greater impact. Regardless of their needs, every client wants to be treated like an individual.
Segmented push notifications are effective in increasing sales conversion rates since they are specifically addressed at the correct audience. Consider variables including the amount of messages sent, the frequency of notification, time at which the message was sent, if the message was opened, and more when implementing push notification campaigns. One of the ideas is to present the information in a non-confrontational manner.
Profit from the popularity of or rapid sales of popular or fast-selling items to produce ‘urgent’ notifications that encourage browsers to complete a transaction. This can be accomplished by designating items as limited editions, displaying stock levels (e.g., “just one left!”), or providing deals that are valid for a limited time period.
product and service pages are the heart and soul of your online store. If your store’s presentation is inadequate or unpresentable, you run the danger of deterring clients and losing a significant amount of money to your rivals.
Going above and beyond the call of duty by creating excellent pages will do fantastic things for your store’s brand and reputation, as well as improve Shopify conversions and speed up the tracking process. Attempting to improve your product pages will result in more customers being engaged in purchasing your items and researching your brand. This is a very minor and straightforward adjustment that will have a huge influence on your company!