Possible Explanations for Why the Rubicon Project, Inc. (RUBI) Trades Today Up 2.65%

An interesting stock that came up in some of our conversations today is the Rubicon Project, Inc. (NYSE:RUBI). At current price of $10.65, the shares have already added 0.27 points (2.65% higher) from its previous close of $10.38. Should you buy or avoid them? The stock sets an active trading volume day with a reported 402004 contracts so far this session. RUBI shares had a relatively better volume day versus average trading capacity of 1.29 million shares, but with a 48.25 million float and a 2.47% run over a week, it’s definitely worth keeping an eye on. The one year price forecast for RUBI stock indicates that the average analyst price target is $12.6 per share. This means the stock has a potential increase of 18.31% from where the RUBI share price has been trading recently.

During the recent trading session for the Rubicon Project, Inc. (NYSE:RUBI), the company witnessed their stock rise $0.27 over a week and surge $0.28 from the price 20 days ago. When compared to their established 52-week high of $10.96, the high they recorded in their recent session happens to be higher. Their established 52-week high was attained by the company on 09/01/20. The recent low of $4.75 stood for a -2.78% since 02/15/19, a data which is good for most investors who are looking to take advantage of the stock’s recent rise. A beta of 1.5 is also allocated to the stock. Since the beta is greater than one, it implies that the stock is more volatile than the market, a data that traders are keeping close attention to.

Looking at the current readings for the Rubicon Project, Inc., the two-week RSI stands at 63.79. This figure suggests that RUBI stock, for now, is neutral, meaning that the shares are stable in terms of price movement. The stochastic readings, on the other hand, based on the current RUBI readings is similarly very revealing as it has a stochastic reading of 89.24% at this stage. This figure means that RUBI share price today is being oversold.

Technical chart claims that the Rubicon Project, Inc. (RUBI) would settle between $10.54/share to $10.71/share level. However, if the stock price goes below the $10.17 mark, then the market for the Rubicon Project, Inc. becomes much weaker. If that happens, the stock price might even plunge as low as $9.96 for its downside target. The stock is currently in the green zone of MACD, with the indicator reading 0.2. Traders are always alerted for the move of a stock above or below the zero line due to the fact that the reading is an indicator of the position of the short-term average relative to the long-term average. If the MACD is above the zero line, then the short-term average relative is above that of the long-term average, thus implying an upward momentum. Vice versa is the case if the MACD is below the zero line.

Analysts at Craig Hallum lifted target price for shares of RUBI but were stick to Buy recommendation for the stock in their opinion released on December 20. The price target has been raised from $12 to $13. Stephens, analysts launched coverage of the Rubicon Project, Inc. (NYSE:RUBI) stock with a Overweight recommendation, according to their flash note issued to investors on November 05. Analysts at B. Riley FBR, made their first call for the equity with a Buy recommendation, according to a research note that dated back to April 17.

RUBI equity has an average rating of 1.6, with the figure leaning towards a bullish end. 5 analysts who tracked the company were contacted by Reuters. Amongst them, 0 rated the stock as a hold while the remaining 5 were split even though not equally. Some analysts rate the stock as a buy or a strong buy while no rated it as a sell. 5 analysts rated the Rubicon Project, Inc. (NYSE:RUBI) as a buy or a strong buy while not a single analyst advised that investors should desist from purchasing the stock or sell them if they already own the company’s stock.

Moving on, RUBI stock price is currently trading at 138.4X forward 12-month Consensus EPS estimates, and its P/E ratio is 0 while for the average stock in the same group, the multiple is 44.4. the Rubicon Project, Inc. current P/B ratio of 5.5 means it is trading at a premium against its industry’s 2.7.

the Rubicon Project, Inc. (RUBI)’s current-quarter revenues are projected to climb by nearly 15.4% to hit $47.83 million, based on current consensus estimate. The firm’s full-year revenues are expected to expand by over 24.9% from $124690 to a noteworthy $155750. At the other end of the current quarter income statement, the Rubicon Project, Inc. is expected to see its adjusted earnings surge by roughly 300% to hit $0.12 per share. For the fiscal year, RUBI’s earnings are projected to climb by roughly 89.4% to hit $-0.09 per share.