It’s understandable why traders are protecting Hudson Ltd. (HUD)

Hudson Ltd. (NYSE:HUD) is one of the stocks that are grabbing investor focus today: skyrocketing 6.04% or (0.72 points) to $12.73 from its previous close of $12.01. Does this growth mean it the best stock to buy right now? The shares seem to have an active trading volume day with a reported 103520 contracts so far this session. HUD shares had a relatively better volume day versus average trading capacity of 201.4 thousand shares, but with a 39.34 million float and a 10.69% run over a week, it’s definitely worth keeping an eye on. The one year price forecast for HUD stock indicates that the average analyst price target is $16.6 per share. This means the stock has a potential increase of 30.4% from where the HUD share price has been trading recently which is between $11.48 and $12.05.

The most recent news story about the stock that appeared in Yahoo Finance‘s news section was titled “Hudson Group to Participate in the Goldman Sachs 26th Annual Global Retailing Conference” and dated August 28, 2019.

During the recent trading session for Hudson Ltd. (NYSE:HUD), the company witnessed their stock rise $2.36 over a week and surge $1.19 from the price 20 days ago. When compared to their established 52-week high of $23.22, the high they recorded in their recent session happens to be lower. Their established 52-week high was attained by the company on 09/19/18. The recent low of $10.33 stood for a -45.16% since 09/03/19, a data which is good for most investors who are looking to take advantage of the stock’s recent rise. A beta of 0 is also allocated to the stock. Since the beta is less than one, it implies that the stock is more volatile than the market, a data that traders are keeping close attention to.

Looking at the current readings for Hudson Ltd., the two-week RSI stands at 61.87. This figure suggests that HUD stock, for now, is neutral, meaning that the shares are stable in terms of price movement. The stochastic readings, on the other hand, based on the current HUD readings is similarly very revealing as it has a stochastic reading of 90.2% at this stage. This figure means that HUD share price today is being oversold.

Technical chart claims that Hudson Ltd. (HUD) would settle between $12.21/share to $12.42/share level. However, if the stock price goes below the $11.64 mark, then the market for Hudson Ltd. becomes much weaker. If that happens, the stock price might even plunge as low as $11.28 for its downside target. The stock is currently in the green zone of MACD, with the indicator reading 0.81. Traders are always alerted for the move of a stock above or below the zero line due to the fact that the reading is an indicator of the position of the short-term average relative to the long-term average. If the MACD is above the zero line, then the short-term average relative is above that of the long-term average, thus implying an upward momentum. Vice versa is the case if the MACD is below the zero line.

Analysts at Credit Suisse raised their recommendation on shares of HUD from Neutral to Outperform in their opinion released on May 01. BofA/Merrill analysts have lowered their rating of Hudson Ltd. (NYSE:HUD) stock from Buy to Neutral in a separate flash note issued to investors on January 16. Analysts at Credit Suisse lowered the stock to a Neutral call from its previous Outperform recommendation, in a research note that dated back to January 10.

HUD equity has an average rating of 3, with the figure leaning towards a bullish end. 2 analysts who tracked the company were contacted by Reuters. Amongst them, 2 rated the stock as a hold while the remaining 0 were split even though not equally. Some analysts rate the stock as a buy or a strong buy while no rated it as a sell. 0 analysts rated Hudson Ltd. (NYSE:HUD) as a buy or a strong buy while not a single analyst advised that investors should desist from purchasing the stock or sell them if they already own the company’s stock.

Moving on, HUD stock price is currently trading at 15.91X forward 12-month Consensus EPS estimates, and its P/E ratio is 16.01 while for the average stock in the same group, the multiple is 34.63. Hudson Ltd. current P/B ratio of 1.72 means it is trading at a premium against its industry’s 1.68.