Possible Explanations for Why Sally Beauty Holdings, Inc. (SBH) Trades Today Up 3.84%

An interesting stock that came up in some of our conversations today is Sally Beauty Holdings, Inc. (NYSE:SBH). At current price of $12.18, the shares have already added 0.45 points (3.84% higher) from its previous close of $11.73. Should you buy or avoid them? The stock sets an active trading volume day with a reported 385197 contracts so far this session. SBH shares had a relatively better volume day versus average trading capacity of 1.79 million shares, but with a 0.12 billion float and a -4.32% run over a week, it’s definitely worth keeping an eye on. The one year price forecast for SBH stock indicates that the average analyst price target is $15.44 per share. This means the stock has a potential increase of 26.77% from where the SBH share price has been trading recently which is between $11.46 and $11.94. There are some brokerage firms that offer lower targets than the average, with one of them, even setting their price target at $13.

The most recent news story about the stock that appeared in Yahoo Finance‘s news section was titled “No Need to Panic: Sally Beauty Can Coexist With Amazon” and dated July 11, 2019.

During the recent trading session for Sally Beauty Holdings, Inc. (NYSE:SBH), the company witnessed their stock drop by $-0.44 over a week and tumble down $-2.8 from the price 20 days ago. When compared to their established 52-week high of $23.61, the high they recorded in their recent session happens to be lower. Their established 52-week high was attained by the company on 08/11/18. The recent low of $11.46 stood for a -48.41% since 11/07/19, a data which is good for most investors who are looking to take advantage of the stock’s recent rise. A beta of 0.4 is also allocated to the stock. Since the beta is less than one, it implies that the stock is more volatile than the market, a data that traders are keeping close attention to.

Looking at the current readings for Sally Beauty Holdings, Inc., the two-week RSI stands at 35.51. This figure suggests that SBH stock, for now, is neutral, meaning that the shares are stable in terms of price movement. The stochastic readings, on the other hand, based on the current SBH readings is similarly very revealing as it has a stochastic reading of 8.8% at this stage. This figure means that SBH share price today is being overbought.

Technical chart claims that Sally Beauty Holdings, Inc. (SBH) would settle between $11.96/share to $12.19/share level. However, if the stock price goes below the $11.48 mark, then the market for Sally Beauty Holdings, Inc. becomes much weaker. If that happens, the stock price might even plunge as low as $11.23 for its downside target. The stock is currently in the red zone of MACD, with the indicator reading -0.27. Traders are always alerted for the move of a stock above or below the zero line due to the fact that the reading is an indicator of the position of the short-term average relative to the long-term average. If the MACD is above the zero line, then the short-term average relative is above that of the long-term average, thus implying an upward momentum. Vice versa is the case if the MACD is below the zero line.

Analysts at Jefferies raised their recommendation on shares of SBH from Underperform to Hold in their opinion released on July 12. BofA/Merrill analysts again handed out a Underperform recommendation to Sally Beauty Holdings, Inc. (NYSE:SBH) stock but they lifted target price for the shares in a flash note issued to investors on June 25. The target price has been raised from $15 to $13. Analysts at BofA/Merrill are sticking to their Underperform stance. However, on May 02, they lifted price target for these shares to $16 from $19.

SBH equity has an average rating of 3.56, with the figure leaning towards a bullish end. 9 analysts who tracked the company were contacted by Reuters. Amongst them, 5 rated the stock as a hold while the remaining 4 were split even though not equally. Some analysts rate the stock as a buy or a strong buy while others rated it as a sell. 0 analysts rated Sally Beauty Holdings, Inc. (NYSE:SBH) as a buy or a strong buy while 4 advised that investors should desist from purchasing the stock or sell them if they already own the company’s stock.

Moving on, SBH stock price is currently trading at 5.4X forward 12-month Consensus EPS estimates, and its P/S ratio is 0.65 while for the average stock in the same group, the multiple is 1.95. Sally Beauty Holdings, Inc. current P/E ratio of 11.98 means it is trading at a discount against its industry’s 34.61. In the past 5 years, this ratio for the stock has been fluctuating between 15.98 and 20.3.

Sally Beauty Holdings, Inc. (SBH)’s current-quarter revenues are projected to climb by nearly -1.15% to hit $984830, based on current Zacks Consensus Estimate. The firm’s full-year revenues are expected to expand by over -1.3% from $3.93 billion to a noteworthy $3.88 billion. At the other end of the current quarter income statement, Sally Beauty Holdings, Inc. is expected to see its adjusted earnings surge by roughly -3.33% to hit $0.58 per share. For the fiscal year, SBH’s earnings are projected to climb by roughly 1.39% to hit $2.19 per share.