Here’s Why Francesca’s Holdings Corporation (FRAN) Stock Is Facing Steep Loss Today

Francesca’s Holdings Corporation (NASDAQ:FRAN) is among the top losers of the stock market today, sinking -4.66% or (-0.2 points) to $4.09 from its previous close of $4.29. Does this decline mean it the best stock to buy right now? The shares seem to have an active trading volume day with a reported 193382 contracts so far this session. FRAN shares had a relatively better volume day versus average trading capacity of 83.36 million shares, but with a 34.14 million float and a -16.7% run over a week, it’s definitely worth keeping an eye on. The one year price forecast for FRAN stock indicates that the average analyst price target is $1.75 per share. This means the stock has a potential decrease of -57.21% from where the FRAN share price has been trading recently which is between $4.05 and $4.72.

The shorts are climbing into Francesca’s Holdings Corporation (FRAN) stock. The latest set of short interest data was released on 28 June 2019, and the numbers show a rise in short interest in FRAN shares. While short interest still represents only 32.73% of FRAN’s float, the number of shares shorted have risen by 343994. The number of shares shorted advanced to 11516487 shares, up from 11172493 shares during the preceding fortnight. With average daily trading volumes at 1080775 shares, days to cover decreased to about 20.95032 days. The most recent news story about the stock that appeared in Yahoo Finance‘s news section was titled “CFO to leave national Houston-based retailer amid turnaround effort” and dated July 01, 2019.

During the recent trading session for Francesca’s Holdings Corporation (NASDAQ:FRAN), the company witnessed their stock drop by $-0.9 over a week and tumble down $-1.59 from the price 20 days ago. When compared to their established 52-week high of $99.24, the high they recorded in their recent session happens to be lower. Their established 52-week high was attained by the company on 07/31/18. The recent low of $4.05 stood for a -95.88% since 11/07/19, a data which is good for most investors who are looking to take advantage of the stock’s recent rise. A beta of 1.18 is also allocated to the stock. Since the beta is greater than one, it implies that the stock is more volatile than the market, a data that traders are keeping close attention to.

Looking at the current readings for Francesca’s Holdings Corporation, the two-week RSI stands at 32.64. This figure suggests that FRAN stock, for now, is neutral, meaning that the shares are stable in terms of price movement. The stochastic readings, on the other hand, based on the current FRAN readings is similarly very revealing as it has a stochastic reading of 8.56% at this stage. This figure means that FRAN share price today is being overbought.

Technical chart claims that Francesca’s Holdings Corporation (FRAN) would settle between $4.66/share to $5.02/share level. However, if the stock price goes below the $3.99 mark, then the market for Francesca’s Holdings Corporation becomes much weaker. If that happens, the stock price might even plunge as low as $3.68 for its downside target. The stock is currently in the red zone of MACD, with the indicator reading -0.38. Traders are always alerted for the move of a stock above or below the zero line due to the fact that the reading is an indicator of the position of the short-term average relative to the long-term average. If the MACD is above the zero line, then the short-term average relative is above that of the long-term average, thus implying an upward momentum. Vice versa is the case if the MACD is below the zero line.

Analysts at B. Riley FBR lifted target price for shares of FRAN but were stick to Neutral recommendation for the stock in their opinion released on November 27. The price target has been raised from $3.50 to $2.50. B. Riley FBR analysts have lowered their rating of Francesca’s Holdings Corporation (NASDAQ:FRAN) stock from Buy to Neutral in a separate flash note issued to investors on September 12. Analysts at B. Riley FBR, Inc. released an upgrade from Neutral to Buy for the stock, in a research note that dated back to June 18.

Moving on, FRAN stock price is currently trading at 0X forward 12-month Consensus EPS estimates, and its P/S ratio is 0.03 while for the average stock in the same group, the multiple is 2.25.