Herc Holdings Inc. (NYSE:HRI) is one of the worst performers on the stock market today. At current price of $37.02, the shares have already lost -1.86 points (-4.79% lower) from its previous close of $38.88. Should you buy or avoid them? The stock sets an active trading volume day with a reported 192747 contracts so far this session. HRI shares had a relatively better volume day versus average trading capacity of 215.35 thousand shares, but with a 28.29 million float and a -5.93% run over a week, it’s definitely worth keeping an eye on. The one year price forecast for HRI stock indicates that the average analyst price target is $54.17 per share. This means the stock has a potential increase of 46.33% from where the HRI share price has been trading recently which is between $38.81 and $41.11. There are some brokerage firms that offer lower targets than the average, with one of them, even setting their price target at $33.
The most recent news story about the stock that appeared in Yahoo Finance‘s news section was titled “Herc Holdings Inc. (NYSE:HRI) Might Not Be A Great Investment” and dated May 21, 2019.
During the recent trading session for Herc Holdings Inc. (NYSE:HRI), the company witnessed their stock drop by $-3.82 over a week and tumble down $-9.65 from the price 20 days ago. When compared to their established 52-week high of $62.56, the high they recorded in their recent session happens to be lower. Their established 52-week high was attained by the company on 06/12/18. The recent low of $24.16 stood for a -40.83% since 12/26/18, a data which is good for most investors who are looking to take advantage of the stock’s recent rise. A beta of 0 is also allocated to the stock. Since the beta is less than one, it implies that the stock is more volatile than the market, a data that traders are keeping close attention to.
Looking at the current readings for Herc Holdings Inc., the two-week RSI stands at 34.24. This figure suggests that HRI stock, for now, is neutral, meaning that the shares are stable in terms of price movement. The stochastic readings, on the other hand, based on the current HRI readings is similarly very revealing as it has a stochastic reading of 8.35% at this stage. This figure means that HRI share price today is being overbought.
Technical chart claims that Herc Holdings Inc. (HRI) would settle between $40.39/share to $41.9/share level. However, if the stock price goes below the $38.09 mark, then the market for Herc Holdings Inc. becomes much weaker. If that happens, the stock price might even plunge as low as $37.3 for its downside target. The stock is currently in the red zone of MACD, with the indicator reading -0.9. Traders are always alerted for the move of a stock above or below the zero line due to the fact that the reading is an indicator of the position of the short-term average relative to the long-term average. If the MACD is above the zero line, then the short-term average relative is above that of the long-term average, thus implying an upward momentum. Vice versa is the case if the MACD is below the zero line.
Analysts at Longbow, assumed coverage of HRI assigning Buy rating, according to their opinion released on March 29. Northcoast analysts bumped their rating on Herc Holdings Inc. (NYSE:HRI) stock from Neutral to Buy in a separate flash note issued to investors on October 22. Analysts at Buckingham Research released an upgrade from Neutral to Buy for the stock, in a research note that dated back to July 13.
HRI equity has an average rating of 2, with the figure leaning towards a bullish end. 9 analysts who tracked the company were contacted by Reuters. Amongst them, 1 rated the stock as a hold while the remaining 8 were split even though not equally. Some analysts rate the stock as a buy or a strong buy while others rated it as a sell. 7 analysts rated Herc Holdings Inc. (NYSE:HRI) as a buy or a strong buy while 1 advised that investors should desist from purchasing the stock or sell them if they already own the company’s stock.
Moving on, HRI stock price is currently trading at 9.91X forward 12-month Consensus EPS estimates, and its P/S ratio is 0.55 while for the average stock in the same group, the multiple is 3.12. Herc Holdings Inc. current P/E ratio of 21.77 means it is trading at a discount against its industry’s 24.73. In the past 5 years, this ratio for the stock has been fluctuating between 15.55 and 15.55.